The world’s largest container carrier Maersk Line joins forces with Alibaba, to allow companies sending goods to save space on its vessels, which bypasses traditional intermediary forwarders. Maersk Line started offering its services to Chinese companies through the website for reservations Alibaba OneTouch on December 22, but under the new cooperation agreement the both companies deepen their relations. The vendors use the services of freight forwarders to preserve space on container ships, but lines like Maersk allow cargo owners to make reservations directly.
Companies in of electronic commerce becomes more pervasive in the logistics activities in an attempt to gain more control over their supply chains. Amazon.com registered Chinese division, as freight forwarder and leases planes to manage the majority of its supplies in the US. Alibaba, owner of one of the largest Chinese e-commerce platforms, makes its way into the logistics business in recent years, buying shares in courier companies and warehouses.
Maersk Line announced that the move is part of the strategy of the container carrier to provide digital services to its customers and plans to launch more pilot programs for other Internet portals. This is another action of the world’s largest container carrier in attempt to treat the overcapacity of the East-West routes and record low freight rates.
“The initial launch allows registered users in Alibaba OneTouch to determine the price of necessary cargo space on certain routes, such as prepaid deposit”, said the spokesman Maersk Line. “The service will be offered initially on specific routes and ports”, added he.
Maersk Line is the largest container ship operator and supply vessel operator in the world. The company operates over 600 vessels with 3.8 million TEU capacity.