To Save the Whales is to Save Ourselves

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The International Whaling Commission banned whaling in 1986. To commemorate that decision, World Whaling Day is celebrated every February 16th. There is a day for everything, you will tell me, but this day is well deserved.

Maybe we are fascinated by whales because of their origin and evolution. It is believed that whales have existed for 55 million years – we are babies at their side – they have been able to adapt and thrive even with significant changes in the environment. Do not you envy? What can we learn from them? Will we be able to live 55 million years as a species?

The whales should perhaps fascinate us because of the little we know of their greatness. Every two or three years news of a new species of unknown whale appears that reminds us how little we know about the oceans. Only once, in 1960, has man descended to the bottom of the sea to 11 kilometers deep, and that is why the seabed is a world apart. The whales remind us.

Some of us are still fascinated by whales by Pinocchio, Jonah and Ishmael. Who does not remember the famous Pinocchio and Gepetto struggling with all his strength to escape the monster. Would Jonah really want to get out of that fluffy belly of the whale? I doubt it, I think it was comfortable.

To Save the Whales is to Save Ourselves

Hand drawn sketch of a whale

Melville with Moby Dick gave us that metaphor of the world and human nature on a ship, the Pequod, with that captain Ahab, a madman with the power to drag others into his madness … Does it sound like something?

Whales fascinate me because they are the clear exponent of the greatness and misery of the human being. What we are capable of doing as a species. We almost finished with the whales due to the development of the voracious whaling industry to get their precious oil.

We went from hunting to the tourist industry, which if it were always done responsibly would seem a good option.

We are the only natural predators of whales. Now we destroy them through the natural environment with the pollution of water and plastics, the overexploitation of fishing and maritime traffic.

Will we be able to save the whales? That is, will we be able to stop being a destructive species that destroys everything? Will we be able to leave our children a planet to enjoy or prefer to walk with a mask? To save the whales would be our greatness.

Once a client who was working on this Sustainability and business with Quiero told us: “But are not you going to propose us to save whales? No man no…”

If you ask us now, I would say yes, without hesitation.

The incremental is no longer enough, we need “Moonshot thinking”, thoughts that transform. The rest is in the speed of change. And it’s going to be fun. Because as Melville said: “The route is not marked on any map: the real sites are never.”

 

Source: MarketingDirecto